Godzilla Tracksuits
Apparel Design | Art & Visual Direction | Video Editing | Campaign Design
As activewear has become more prominent in fashion, we were inspired to create tracksuits for our fans. The intention was to create sets that they could be worn as active or streetwear.These were our first fully ‘cut & sew’ pieces and were constructed meticulously over months of design revisions, size fittings, and prints.I was responsible for design, techpacks, communication with merchandising team and print vendors, and art & visual direction for the photoshoot and digital campaign.[ Exploration ]
Teams in Collaboration:
Creative | Merchandising | Social | Lifecycle
[ Design Specs. - Red Tracksuit ]
Elastic band on waist + wrist cuffs [ + ]
Reflective piping along seam linings [ + ]
Godzilla silhouette + ‘G’ embroidery [ + ]
DTG printed graphics [ + ]
[ Design Specs. - Green Tracksuit ]
Adjustable drawstrings at waist + hood [ + ]
Mesh ‘windows’ for air to flow through [ + ]
Godzilla silhouette + ‘G’ embroidery [ + ]
DTG printed graphics [ + ]
I wanted the campaign to feel large and energetic, using bold type, flat lay photography and on-model photography.
I worked with the photographer to play with lighting and shadows so that we could create 2 different atmospheres to work with. One a bit darker and moody, and another with brighter lighting to have more focus on the tracksuits as they are.
[ Digital Campaign ]
