[ Exploration ]

The purpose behind iiZO is the belief that fans deserve a destination that truly understands and celebrates their fandom.

iiZO is committed to becoming the ultimate destination for anime lovers worldwide. Our goal is to shape the future of anime merchandise, influencing trends and deepening connections between fans and the stories they love. Through innovative collaborations, exclusive product drops, and immersive community engagement, iiZO will redefine what it means to be an anime lifestyle brand.

iiZO

Visual Direction | Branding | Design

[ Social MEdia ]

I wanted to make sure that iiZO’s personality shined throughout all creative, whether it be for apparel or figures.

Through the combination of photography, typography, and custom vector graphics, even without the logo being present, iiZO’s brand identity will be prominent, engaging and memorable

[ Design Elements ]

The design elements I created were inspired by shapes and and animation on title cards and inside impact frames that you would see while watching anime.

The intention is to bring to life whatever product or story we are trying to highlight and pay homage to the little details that help create huge impact.

[ iiZO x Anime Expo Visual Direction ]

[+] All Apparel Shown are also designed by me [+]