Chibi Godzilla Raids Again
Apparel + Graphic Design
This collection was created to garner excitement for and accompany, the theatrical release of ‘Shin Godzilla’ in 4K & the ‘Shin Godzilla’ Home Video Collector’s Edition. I was tasked with keeping the designs pretty simple, paying homage to the title, and creating excitement for the new 4K version.
The original Shin Godzilla branding colors were red & black, while the new 4K version would feature purple & black due to purple being the primary color used in this version of Godzilla’s final evolution.
[ Exploration ]
As activewear has become more prominent in fashion, we were inspired to create tracksuits for our fans. The intention was to create sets that they could be worn as active or streetwear.
These were our first fully ‘cut & sew’ pieces and were constructed meticulously over months of design revisions, size fittings, and prints.
I was responsible for design, techpacks, communication with merchandising team and print vendors, and art & visual direction for the photoshoot and digital campaign.
